Dirección de MKFF
Brooke Shafer has a Masters of Marketing Research (“MMR”) from the Terry School of Business of the University of Georgia, which was the first MMR program in the United States and is internationally regarded as the standard for Marketing Research programs.
Biografía
Brooke Shafer tiene una maestría en investigación de mercados (“MMR”) de la Terry School of Business de la Universidad de Georgia, que fue el primer programa MMR de Estados Unidos y es reconocido internacionalmente como el estándar de los programas de investigación de mercados. Brooke también tiene una licenciatura en Psicología Industrial y Organizacional de la Universidad de Georgia.
Brooke is currently the CEO at CMI and marketing research and data analytics company in Atlanta GA, based in Atlanta, Georgia. CMI is a seasoned marketing research firm that supports Fortune 500 companies with their go-to-market plans and strategic business needs. The company sends out over 13 million surveys annually and works across over 13 industries. In Brooke’s role, she leads the client strategy and is focused on the long-term success and growth of the organization.
Prior to her role at CMI, she had a long-standing career at AT&T. There she most recently led the Postpaid Wireless Subscriber Base, as well as DIRECT, and DIRECTNOW Subscriber Bases and Retention Department. Brooke also led Go-To-Market Strategy for all of AT&T’s consumer product portfolio, which included, AT&T Mobility, DIRECTV, U-verse, and DIRECTVNOW. This entailed pricing and promotion strategy, acquisition targeting, and retail.
Prior to her role leading Go-To-Market, Brooke led the Advertising & Retail Insights for AT&T Inc., based in Atlanta, Georgia, which is the largest advertiser in the United States. Brooke manages the consumer advertising and retail research portfolio. As such, she leads a team that is charged with analyzing AT&T and DirecTV’s advertising & communication effectiveness across all advertising mediums: TV, Digital, Social, Out of Home, Print, and more. She dedicates a portion of her time to working with top digital publishers, social platforms (such as Facebook, YouTube, and Twitter), and sponsorships to help develop new analytical capabilities for measuring the company’s covered Brands’ returns on investment.
Brooke asistió a la XV Conferencia Internacional sobre el SIDA en 2004 en Bangkok, Tailandia, la primera conferencia internacional sobre el SIDA celebrada en el sudeste asiático, donde tuvo el gusto de escuchar el discurso de la ceremonia de clausura de Nelson Mandela, la última parada de su gira “46664” para crear conciencia en la lucha contra el VIH.
